Blog

It is an idea all italian that of breathable insert capable of simultaneously ensure total impermeability and maximum ventilation. Developed in the composite material, the insert, lightweight and durable, contains in its interior a special membrane impermeable high breathability, capable of blocking the entrance of water from the outside and at the same time able to increase significantly the breathability of the shoe and with it the comfort and hygiene of the foot. A revolutionary product in particular for all footwear in contact with water or immersion, for which the internal ventilation was always an unsolved problem. (more…)

These are the three key-words in the summer of 2017 according to the well-known designer Lauro, that proposes to us for the woman sneaker and sandals played on black and white and characterized by networks and weaves with 3D effects, leathers with micro laser drawings and composite soles. For man, instead, we find the sneaker leather combined with network 3D in contrast color and the moccasins ultralight. Even our summer collection Summer 2017 follows the canons suggested by Lauro Designer with soles characterized by 3D effects, in fact we have developed the sole Lewis, a fantastic creation bicolored available in our reserved area for child, woman and man. Discover it at 360° on our reserved area and watch all the technical characteristics.

  The dispute between the two is bound by the joint development of the so-called sole "Boost" similar to the sole "NRGY" of Puma. The discussion is based on the development of a new sole for footwear for running shoes in plastic and TPU. Presumably Puma in 2009 has protected the design by registering 4 drawings and in 2011 Adidas has secured an exclusive right with BASF. But in the spring of 2011, was dissolved the cooperation with Chemical Company. However, in 2013 Adidas has brought the shoes with soles "Boost" on the shelves of the shops, the shoes of which the design is protected. Then Puma has raised a legal action with the Higher Regional Court of Frankfurt, but without success. In the spring of 2015 Puma has launched the running shoe "NRGY" on the market. Adidas has announced its intention to continue the legal proceedings. Puma uses this possibility to take market shares of Adidas in this segment. But this time the Court dismissed the appeal. It has justified the decision to Puma because the model of soles "NRGY" has followed one independent development and therefore is not a copy of the sole Adidas despite has been developed by the same chemical company. The present decision does not therefore accepts the appeal of Adidas that loses a case against his rival in regard to a special technology of sole in sports shoes.

PIXEL SHAKE is digital and design. Will the sprint sporting for the season. We shall speak directly of activewear and will be used forms sharp tailored. With a focus on the eighties inspired by sport and connected to the period, will give a direction glamour to the color and the beginning of the summer season 2017. Inspired by the artistic movement post-internet, PIXEL SHAKE connects to the dynamic spirit of 1980 in a simple and modern. With powerful graphics of origami and geometries, following the digital wave that makes it unique. Will be saturated tones and Color Teal, will bring a nostalgic feeling of years. This trend will be sporting, glamour and fresh. Reflective metal and mirror, glass, acrylic and gloss, confer smooth surfaces and structures of reference will be made at the corners. The materiality is explored through the 3D rendering experimental. Color will be cleaned up, infused with the look and feel of the digital age.

Even some of the new sample Malaspina articles have a fingerprint, discover them here

 

Special street style for sneakers, we collected the various limited editions from the world of style, real sneackers for connoisseurs!   Kendrick Lamar, is one of the greatest exponents of hip hop music winner of two Grammy Adwards and native of Compton one of the cities most difficult nearby Los Angeles, you instead is one of the icons of the streetstyle since the eighties. Kendrick Lamar collaborates for the second time with Reebok dedicating this Classic Leather to his hometown, sneaker with which it has grown in the years of high school, perfect union between music and subculture. The message that port is of hope and peace on the streets of Campton: the upper gray in fact is synonymous of neutrality.   The artist Taka Hayashi creates a special capsule in the famous wool Pendleton, inspired by the Indian textiles, with which customizes some models of shoes vans. The fabrics tailored transform every shoe in a single copy.   Spain and Japan joined by a couple of sneakers. The fruit of collaboration between Asics and the shop "Barcelona 24 Kilates", is born the "Extra Virginia" in honor Spanish olive oil, with uppers in the tones of olive green, brown and purple, in different materials with the sole and insole customized. Submit your creative ideas and we try to make the sole in function of your project, take a look here

Through a new concept of sole it is possible to recycle giving new life to a shoe used, also a sneaker? Marc Van Tichelen – French, industrial designer who has worked as a designer for different footwear companies including Salomon and Kalenji – he thought and imagined an interesting way to breathe new life to a pair of shoes used, crossing the many opportunities that technologies today offer. (more…)

Observing the points at which they consume the shoes you can reveal bad habits that can eventually be detect harmful. When you walk and fundamental that the weight of the body to be equally distributed, avoid subjecting the bead to incorrect positions and excessive loads. If you look at the soles of their shoes as they are consumed, you can find some bad habits which, in the long run, can cause pain and other diseases. The consumption of the soles may also be different between right and left foot, as happens very frequently in those who are veterans from accidents. (more…)

The October 21, 2015 had already arrived years ago: Marty MC Fly back to the future was catapulted in our times, only that you will find a situation, aN other than that of the film: nothing machines that circulate in the air, nothing skateboard and no shoes fastens automatically. (more…)

For the new Winter season 2016/17 we will see different contrasts in color theme. COOL LUXURY - a tendency very glamourous and sophisticated, where red, with all its nuances becomes the protagonist. Baroque Details and sensual illuminated by dust and micro glitter. Luxurious Materials, transparencies, and sparkling, the steady hand and doughy. (more…)

Sports and glamour will be the concept for the next winter. We will find a colorful season, marked by bold colors in contrast with natural pigments, grigiati, pastel tints and shades of red. (more…)